Monday, August 6, 2007
A CITY WITHIN A CITY
The last remaining large piece of undeveloped land in the city of Makati will play host to its soon-to-be-expanded Central Business District (CBI).
Dubbed as “A City within a City.” Century City, a sprawling P40-billion integrated urban mixed use complex, is set to rise in the property formerly occupied by the International School Manila.
The development project is designed to become integrated mixed-use complex estimated P40 billion that will comprise office buildings, residential towers, a luxury hotel,leisure and entertainment facilities and one-of a kind landscapes.
Master planned by the renowned Jerde Partnership, it is the latest evolutionary project of Century Properties, positioned to rise as a visual icon in the Makati skyline and a landmark of a truly global Philippines.
It will be located on a five-hectare prime real estate on Kalayaan Avenue, the last remaining large piece of undeveloped land in Kalayaan-Makati Avenue section of the city’s business district.
TWO VISIONARIES MEET. Jon Adams Jerde, founder and CEO of the Jerde Partnership International, and Ambassador Jose E.B. Antonio, chairman of Century Properties, discuss the making of Century City. The Jerde Partnership has won Century Properties’ competition to master plan Century City, a P40-billion integrated mixed-use complex.
Jon Adams Jerde and his highly acclaimed company, the Jerde Partnership International, has been tapped by Century Properties, to master-plan Century City, a sprawling, P40-billion integrated urban mixed-use complex set to rise in the property formerly occupied by the International School Manila.
Its developers, Century Properties, said in a statement that they have envisioned concept to be an “architectural masterpiece”and “never before seen in the Philippines,” with components, amenities and features “some of which have never been done anywhere else in the world. Century City is poised to become a true world-class destination like other Jerde-designed global landmarks: the Bellagio Hotel in Las Vegas, the Roppongi Hills inTokyo, and the soon to rise City of Dreams in Maca,” the statement said.
Jon Adams Jerde, representing his company, the Jerde Parnership International said that the Century City is poised to become “an organic future city that fuses nature and technology.”
“Major components of the planned developed will include exclusive luxury residences, Grade A offices, state-of-the-art corporate complexes, a resort-style country club a designer-branded luxury hotel, and a sprawling shopping, dining and entertainment complex unlike anything ever built.” Jerde said in a statement.
The retail component: will be an organic glassed-in complex that will connect to the living and working components of the urban ecosystem. The architecture will be inspired by the nature’s blueprint, with canyons, waterworks, cliffs and high-rises like redwoods reaching for the sky.
Based in Venice, California, the architecture and urban planning firm (Jerde) is currently one of the members of an international and local creative team that will combine to create the progressive project, which has been routed as “a development for the next century.”
Bidded out by the government in February 2006, the property was successfully acquired in June 2006 by the group led by Century Properties Inc., along with Singapore-based Crescent Group and Picar Holdings.
Century City will contain the first and only Philippine Economic Zone Authority information-technology (IT) park in Makati. A minimum of 160,000 square meters of Grade A offices are already being made available to BPO locators and other multinational companies.
According to its developers, Century City will go beyond the usual design and structure of typical integrated cities, to rise as “a fitting symbol for the Philippines” highest aspirations as a global financial and business center, as well as a new entertainment destination in Asia.
Century City is indeed poised to become world-class in all aspects-from its iconic architecture to its nature-inspired and self-contained environment, first-rate property management and prime real-estate value.
An emphasis on natural light will flood the shopping, dining and entertainment areas that are spread out across the city, with movie theaters, a central plaza, pockets of green spaces and dramatic water features. It will project a strong sense of place and character, where people will revel in new experiences as they meet live, shop and work.
“Our newest project will enhance the Makati CBD and add to the city’s mix of integrated urban developments,” Antonio added.
Project groundbreaking is scheduled for the second quarter of 2007 with the completion of the first office building in 2009.
Century Properties, one of the largest estate companies in the Philippines is behind the many firsts in Philippine vertical and horizontal developments, such as the award-winning Essensa East Forbes, South of Market, the first fully furnished condominium; Grand Soho Makati, the fully fitted and fully furnished condominium with three interior design options; Soho Central, the first transportation-oriented development, Canyon Ranch, the first Wi-Fi integrated community in the South; and The Casitas at Canyon Ranch, the first fully-fitted, fully furnished and fully serviced homes in Asia.
8 reasons to choose the Gramercy Residences at Century City
TIRED OF THE DAILY MORNING traffic? Stressed at the sight of the colorless concrete jungle? Can't find a living space that will give you the best of both urban conveniences and nature's soothing touch?
Visionary developer Century Properties will put an end to these and more woes of congested urban living through Century City, its latest evolutionary development that will soon rise in the heart of Makati.
A "city within a city" that embraces a new kind of "Architecture" as inspired by the unique symbiosis of nature and technology, this highly anticipated project will comprise ultra-exclusive residential towers, state-of-the-art corporate office buildings with bespoke interiors, a luxury hotel, a recreational club, and an organic lifestyle and entertainment complex.
Century City's centerpiece is its cluster of residential towers that trace their inspiration from some of the world's greatest cities. First to rise among them is The Gramercy Residences, a New York-inspired architectural masterpiece that conjures up the spirit of the Big Apple's high-rise energy and exciting Manhattan lifestyle.
Here are 8 more reasons. The Gramercy Residences may just be the perfect address for you.
1. Perfect location. Rising in the heart of the Philippines' Central Business District, The Gramercy Residences at Century City is located in what is now being called "MoMa." or "Modern Makati." Long renowned as the epicenter of Philippine social, cultural and financial activity. Makati is constantly evolving and reinvigorating itself, transforming into a true megalopolis that is poised to compete with other urban center all over the world.
Choosing Makati by making your home at The Gramercy is therefore the best investment you can make since you residence will be situated on the last remaining large piece of prime real estate in the country's premiere financial and business capital-home to a total of 62,878 establishments, including 461 head offices of banks, over 30 major IT companies, 27 contact centers, four historic churches, over 100 educational institutions, five-star hotels, the biggest and most upscale shopping malls and entertainment centers, and the country's most exclusive villages.
2. Hyper-amenitized. Some of the amenities, services and features at The Gramercy Residences have never been attempted anywhere else in the world. One such attraction is the sprawling and breathtaking Sky Park with three-story waterfalls, three types of pools (multi-level infinity pool, lagoon pools, a children's pool), a designer café and restaurant, a health club, a garden island within a reflecting pool. The Sky Park will rise halfway up the residential buildings, traversing each one, 30 stories above the ground.
Other first-rate amenities at The Gramercy are a day-care center, a 24-hour fitness center with three kinds of gyms, rooms for yoga, and Pilares, a centralized juice bar, a resident's lounge, a THX theater and a DVD library, café/restaurant, a conference room with global communication equipment, a wine bar and storage, and a library/book club.
3. Fully fitted, fully furnished and fully serviced units. All units at The Gramercy will carry the highly acclaimed fully fitted, fully furnished and fully serviced concept that Century Properties pioneered. It will also take bespoke living to the next level with five interior design options in studio, one-bedroom, two-bedroom, three-bedroom and loft configurations to allow you to truly personalize your future home.
4. Cosmopolitan living, 24/365. Inspired by the city that never sleeps(New York, The Gramercy Residences will introduce the 24 by 365 dynamic-the same lifestyle that the entire Century City shall espouse, where shops, restaurants and bars will be open late, and most services will be accessible 24 hours a day, 365 days of the year. Have your food delivered to your unit from any of Century City's world-famous restaurants any time you want. Get a relaxing massage after a tiring workday even at 2 a.m. Or should your Internet connection, PC or home entertainment system break down, technicians are on call round the clock.
5. A seamless environment in a sustainable green development. Enjoy the limitless conveniences of living in a seamless environment, where live, work and play amenities are just a short stroll or elevator ride away. The entire 4.8-hectare development will comprise state-of-the-art corporate office buildings, an IT school, a luxury hotel, and a glassed-in complex featuring world-renowned restaurants, upscale boutiques and top-of-the-line entertainment facilities.
Century City's integrated design also makes it a sustainable green development. With a shorter supply chain and the lesser need to commute or drive, the entire community produces less carbon emissions and saves fuel. Not to mention that its nature-inspired design will transform the entire development into an "oasis of green" amid the concrete city. Traffic congestion will also be avoided through road widening efforts and new traffic schemes.
6. Designed by architectural masters. In order to realize its vision to create "a completely fresh and progressive structural landmark in the Philippines." Century Properties formed a creative team of pioneering and world-class professionals that includes Jon Adams Jerde, founder of The Jerde Partnership International and the master-planning genius behind Universal Citywalk in California, the Bellagio Hotel in Las Vegas, Roppongi Hills in Tokyo and many other architectural masterpieces. Its local counterpart is Palafox Associates, the premier Filipino architectural, planning and design firm behind the award-winning Al-Khobar Complex Center in Dubai, the Rabat Waterfront Development in Morocco and the Tala Marina Club City in Saudi Arabia among other prestigious developments in the Philippines.
7. Developed by Century Properties. With 21 years of experience in real estate development, Century Properties has built a solid track record in delivering all of its projects on time in the highest quality and with remarkable innovations. Included in its roster of premiere developments is the ultra-exclusive and award-winning Essensa East Forbes, South of Market at the Fort, Grand Soho Makati in the heart of the Makati Golden Triangle, and Soho Central. Both Soho Central and South of Market are projected to be completed one year ahead of schedule, assuring future residents and buyers of Century developments that their investments are in trustworthy hands.
8. Maintained by Century Properties Management Inc. The Gramercy Residences and the entire Century City will be placed under the experienced care of Century Properties Management Inc. (CPMI), the largest private property management firm in the country with an impressive portfolio of 54 residential office and mixed-use buildings. This ensures residents that the value of their investments would only increase, and that their units will be well-maintained for many, many years.